Audit completeToday · 14:32

acme.com

Acme — The all-in-one platform for modern teams

Landing page audit

5 improvements worth making

Vettyn identified the strongest problems on this page. Findings below are prioritized by how directly they relate to the visitor experience and conversion path.

Visual capture
1440 × 900
Weak headline
Low CTA contrast
CTA below the fold on mobile
Prioritized audit

What I'd fix first

01
High
Hero headline describes the product, not the outcome

Your headline says what Acme is. Visitors decide in 3 seconds based on what they get. Lead with the transformation, not the category.

02
High
Primary CTA is not visible above the fold on mobile

The 'Get started' button sits 940px down on a 375px viewport. 68% of visitors won't scroll to find it. Move it into the hero.

03
Medium
Social proof appears after the pricing table

By the time visitors reach pricing, they've already decided. Move logos and testimonials above the pricing section.

04
Medium
Sub-headline stacks 3 competing value propositions

"Faster, cheaper, smarter" is three promises. Pick the one that matters most to your ideal customer and cut the other two.

05
Low
Footer contact link opens in a new tab unexpectedly

Same-origin links should stay in the same tab. Remove target='_blank' from internal links to preserve back-button flow.

Headline rewrite
Before
The all-in-one platform for modern teams
After
Cut invoice chasing from 3 days to 3 minutes.

Leads with a concrete outcome and a measurable transformation.

Primary CTA rewrite
Before
Get started
After
Start free — no card required

Removes friction and answers the two objections visitors have at the button.

UX finding

The signup asks for three steps of information before any value

Signup is split across three steps that collect name, company size and a password before the visitor has seen the product work.

  • Step 1 asks for company size before explaining the product
  • Timezone is requested manually during signup
  • A password is required before the first successful action
Next

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